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Will AI Kill off SEO as a business?

Will AI Kill SEO?

If you want the shortest answer then, yes, AI is highly likely to kill off the SEO business as we know it. For the long answer and the explanations, you’re going to have to read on.

Charlatans and snake oil salespeople

I’m expecting a great deal of hate heading my way for saying what needs to be said about SEO practitioners in general.  Here goes. SEO practitioners have, for way too long, been guilty of over-promising and under-delivering and that’s being kind.  A less kind author might describe them as thieves and liars.  Let me say that I don’t think anyone sets out to deceive or rob their clients blind, it’s just that’s the direction the SEO business leads them.  It all starts going wrong with the basic value proposition of “Give us $$$ and we’ll make sure your website ranks #1 on Google“.

Even today, in 2024, I receive too many emails from “SEO experts” promising to get me #1 placements in SERPS.

Chasing the wrong outcome

Business owners don’t really want to be #1 on Google, they’re not in the least bit interested in the CTR and impressions.  They want to know whether the SEO efforts they are paying for is winning them new business or, at least, new potential business.  That’s it, that’s the bottom line.

The Future of SEO: How AI Will Change the Landscape

Artificial Intelligence (AI) is transforming the way we approach Search Engine Optimization (SEO). With constantly evolving AI-powered algorithms, businesses can now access more powerful, accurate, and targeted search results than ever before. While some may fear that AI will make SEO obsolete, it actually presents new opportunities to make the industry more sophisticated and strategic. Stay ahead of the competition by keeping an eye on the latest developments in AI and SEO.

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The writing's on the wall

How AI Improves SEO

Artificial Intelligence is a game-changer in the world of SEO. Using AI-based SEO tools, businesses can gain accurate insights into their customer behavior, market trends, and competitor strategies. AI algorithms also help in optimizing content, improving website responsiveness, and streamlining lead generation processes. Here are some key advantages of using AI in SEO:

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Can AI Really Kill off SEO as a Business?

As AI technologies continue to develop at an unprecedented rate, many in the SEO industry fear that their jobs are at risk. However, rather than posing a threat, AI represents an opportunity to revolutionize the way we think about SEO and digital marketing. By working with AI tools and leveraging its capabilities, businesses can not only survive but thrive in the age of intelligent machines. Join us as we explore the exciting future of AI and its impact on the world of SEO.

You ain't seen nothing yet!

What we’re seeing right now is nothing like we’ll be seeing in 6, 12 or 18 months.  What we have now in terms of AI-assisted SEO is a fragmented bunch of tools and, if we’re clever enough, we can magic them together to assist us.  Look to the future and I can quite see “single click” SEO tools.  Imagine being asked a few questions about your SEO goals and business intent and having everything from keyword research to relevant, meaningful content created for us.  We’re not that far away.

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