Opinion, not advice.

1. No professional advice

Articles on this site are general commentary and opinion. They are not legal, financial, tax, regulatory, employment, medical, security, or technical advice. Don’t make a business or personal decision on the basis of a blog post — yours or anyone else’s. Talk to a qualified professional who knows your actual situation.

2. Accuracy & currency

The web moves quickly. Platforms change, plugins die, prices shift, regulators get cranky. We try to date posts and update material errors, but we make no warranty that anything here is current, complete or accurate on the day you read it.

3. Opinions are opinions

Strong views, loosely held. Where we name products, platforms, companies or people, we’re commenting on their public behaviour and output for the purposes of criticism, review and news reporting. Nothing here is intended as a defamatory statement of fact; where you spot one, email us and we’ll look at it.

4. Affiliate, sponsorship & disclosure

If a post contains an affiliate link, a paid placement, or a gifted product, it will be clearly labelled at the top of that post in line with ASA / CAP guidance and the CMA’s rules on hidden advertising. Default assumption: nothing on this site is paid for unless it explicitly says so.

5. Forward-looking statements

Predictions about WordPress, AI, agency economics or anything else are forecasts, not facts. The future doesn’t care what we think. Neither should your business plan.

6. External links

Links to other sites are for reference. We don’t endorse them, we don’t control them, and we’re not responsible for what happens when you click.

7. Reliance is at your own risk

Anything you do — or don’t do — because of something you read here is your decision and your risk. See the Terms of Use for the formal limitation of liability.

8. Contact

Corrections, complaints, right-of-reply: tech@ancientgeekery.com.